CEIBS Knowledge

Organisational scholars have long recognised person–environment (PE) fit (i.e., the degree of compatibility between the characteristics of employees and those of the work environment) as a dynamic process of adjustment between employees and their work environment. Nevertheless, extant studies have largely treated PE fit as a ‘static’ phenomenon by assessing PE fit at only one point in time and linking it to employee outcomes.
Why is it Shanghai, instead of any US city, that is home to the largest number of Starbucks stores? Why is the century-old brand Coca-Cola still vibrant? According to Fang Yue, Professor of Economics and Decision Sciences at CEIBS, the answers to these questions have a lot to do with creating customers and generating value for them. How can businesses create customers by leveraging the power of technology? How can they tap and meet customers’ real needs? Professor Fang Yue offered his insights.

Alumni Stories

Earlier this year, Christoph Flink (CEIBS GEMBA2009), Mario Mazzocca (GEMBA2009), Sophia Jiao (GEMBA2018) and Mario Feuerstein (GEMBA2009) climbed the Mount Kilimanjaro. The following is Christoph Flink’s first-hand account of his experience during their adventure.
Twelve years ago, Gilbert Li was offered an olive branch by an investor he had previously served, inviting him to join a start-up to take charge of its finance and help develop its IPO plan.


August 19, 2019, Shanghai – CEIBS Vice President and Dean Ding Yuan today announced the recipients of this year’s CEIBS teaching, research and service excellence awards.
July 11-13, 2019. Singapore – After half a year of elaborate preparations by the CEIBS Alumni Relations Office and CEIBS Alumni Association Singapore Chapter, the 2019 CEIBS Asia Alumni Reunion kicked off in Singapore on July 11. The three-day gathering drew nearly 100 alumni from chapters all over Asia. As part of the CEIBS 25th Anniversary Celebration, the event aimed to treat alumni to an enjoyable audio-visual feast and an exchange of ideas. The CEIBS Alumni Association Singapore Chapter also held the inauguration ceremony of the 2nd Council during the reunion and the CEIBS Asia Alumni Union was also established.


Have a coffee on us, in Taipei, and speak with CEIBS admissions staff about the full-time English-language MBA programme at China Europe International Business School.
We cordially invite professionals who are interested in enrolling in our full-time MBA programme to attend the first exclusive open lecture of the CEIBS MBA 2022 recruitment season. Join us for a lecture by a member of our outstanding faculty to get a feel for MBA life inside the classroom and then learn more about life outside the classroom as current students and members of the MBA Admissions team guide you around the Shanghai campus and answer your questions.

Our Programmes


Differentiate yourself. Give yourself a GLOBAL EDGE. Give yourself the CHINA EDGE.

Join us on a journey that will transform who you are. Change the way you think, analyse, manage – and gain vital insight into the world's largest and most dynamic market. With our 18-month full-time, English language, MBA Programme based in Shanghai, you will be able to fast-forward your career like you could never have imagined.


China’s largest b-school alumni network (22,000+ grads, including more than 2,000 CEO-level leaders)

Are you an upper-level entrepreneur or executive who’s determined to further excel despite the uncertainties of this new era? Do you want to take your organisation to the next level by further developing your leadership qualities? Do you want to join the most powerful alumni network in China? CEIBS Executive MBA offers you world-class education with a unique vantage point of China’ s rapidly changing business and economic landscape.

Executive Education

Top-ranked open programmes in mainland China

No international business school knows China better, and no China-based school knows the world better. The CEIBS Executive Education offers companies our unique value proposition of unbeatable China knowledge matched with world-class business management learning. Our extensive Open Programmes and Company Specific Programmes have assisted more than 3,000 organisations and more than 100,000 executives in developing business leadership skills for today and the future.


Shanghai Jiaotong University-CEIBS PhD Programme

Over the last two decades, China Europe International Business School (CEIBS) has provided world-class business management education, grooming responsible leaders for China and the rest of the world. Building on the global recognition of its MBA, EMBA and Executive Education Programmes, CEIBS launched its four-year full-time PhD Programme in 2015. The degree will be awarded by Shanghai Jiaotong University.

Programmes in Africa

CEIBS launched its Africa Programme in 2008.

On the basis of our experience in China we are convinced that CEIBS can make a difference in other emerging economies as well. In economies such as in Africa, meeting organisational and societal challenges requires fresh thinking, new insights and creative foresight from executive leaders.


CEIBS launched the Entrepreneurship Platform (abbreviated as E-Platform), a high-quality integrated entrepreneurial innovation ecosystem comprising entrepreneurial education, incubation and investment, on October 24, 2015.
> We Connect Alumni Resources
We Deliver Entrepreneurial Education
We Build a Global Platform
> Go to homepage